DIRECT MARKETING STRATEGY
FOR MEAT, FISH
LAUNCHED OCT. 28
By Manny Piñol
Secretary of Agriculture
Just like in the rice industry where traders and middlemen control the buying and selling price, meat, poultry and fish products are also bought low from the farmers and sold at very high prices in the market.
The perfect example is the broiler chicken whose farm gate price plummeted from P70 per kilo to only P15 because of the Bird Flu Outbreak in Central Luzon.
Today, while the Avian Influenza problem has been fully addressed, farm gate prices of broiler are still between P30 to P40 per kilo while the selling price of dressed chicken in the market is between P120 to 130 per kilo.
It is obvious and clear who makes the killing and raking in the big profit.
On Oct. 28, the Department of Agriculture and Fisheries will launch its first direct intervention in ensuring that farmers' get the fair price for their products and consumers are given access to affordable food items.